Unlike any other design event in the world, Milan Design Week is the undisputed ‘must see’ for anyone interested in design.
Milan Design Week, "MDW” incorporates Salone del Mobile at Rho showgrounds ,that first took place on 24 september 1961, and the Fuorisalone, a series of events and exhibitions spread across seven districts in Milan.
Everything starts from a "bet on the future of the history of design."
Initiated by the intuition of a small group of furniture makers, expression of Federlegno (today FederlegnoArredo), and organized by Cosmit to promote Italian exports of furniture and its complements. A piece of industrial history of the country that already contains all the elements of what would have been the system of wood and furniture in the following decades.
The furniture fair has become "international" since 1967. In 1974 Eurocucina for the first time take place, which is followed in 1976 Euroluce.
The International Furniture Fair is divided into 3 stylistic types: Classic , Design and xLux - the industry dedicated to the timeless luxury reinterpreted in a contemporary way successfully launched at the last edition.
Salone del Mobile alone has over 2000 exhibitors across more than 200,000sqm of exhibition space.
With 400 incredible Fuorisalone events and installations also on offer, choosing the very best things to see is critical for getting the most out of MDW.
During the Fuorisalone, many locations usually feature longer opening hours.
Important brands located in the design districts introduce their new collections and host special events with live music and entertainment for a totally unmissable extravaganza.
The design districts and areas
The Fuorisalone recognizes three main districts (Brera, Tortona, Lambrate),
four strategic areas (San Babila, 5vie, Porta Venezia and Sant’Ambrogio) and more dedicated projects where the majority of happenings are concentrated:
THE DESIGN DISTRICTS:
Brera, better known during this week as Brera Design District
Tortona, known as Tortona Design
Lambrate, known as Ventura Lambrate
The 2017 edition of Fuorisalone has welcomed the newly born Isola Design District, a new hub for design and creativity right under the shade of the Milanese skyscrapers and the Bosco Verticale.
THE DESIGN AREAS:
San Babila, an area including Via Durini, Monforte,and Quadrilatero della Moda.
Le 5 vie, divided in two areas: 5 VIE art+design and the Sarpi Bridge – Oriental Design Week
Porta Venezia, divided in Porta Venezia in Design and San Gregorio DOCET
Sant’Ambrogio, renamed as Zona Sant’Ambrogio
Appointments Fuorisalone are many, I will list some not to be missed:
Icon Design Talks - 5 to 9 April 2017, the appointment and the new Microsoft headquarters, designed by the renowned architectural studio Herzog & de Meuron. Five days of meetings on the future of design in where you can join master classes, lectures and round tables with architects like Piero Lissoni, Antonio Citterio, Marcel Wanders, Alberto Alessi and many others, that are reshaping our cities, our homes, and our styles of life.
Viale Pasubio 21, Milano
Triennale Design Museum - 4 to 9 April 2017, 8 Cooking Concepts signed by 8 internationally renowned designers who anticipate styles and different ways of living this precious domestic space.
The project is The Serious About Kitchen Lab By KitchenAid.
On the occasion of the Fuorisalone, Cassina celebrates its 90 years at the Giangiacomo Feltrinelli Foundation with an installation that connects the past and the present of the company through a vision towards the future. Cassina 9.0 is the title signed by Patricia Urquiola that references, such as in the computer world, progress and evolution is necessary resource for reinterpreting the historical legacy of the company.
Drawing inspiration from the themes covered in the book "This will be the Place", which will be presented by Cassina on this occasion, the exhibition explores scenarios and contexts of living the future.
# 10 Street Pianos - Brera Design District
In collaboration with Eataly, promotes the installation-concert #10 Street Pianos, a suite for ten pianos composed of Yae, April 9 at Piazza XXV Aprile in front of Eataly Smeraldo.
The exhibition will be open to the public from 11.00 to 21.00. The performances are scheduled at 13:00, 17:00, 19:00. All pianos, prepared by street artists including Acme 107, Fungus, Zoow24 and others, are for sale to the highest bidder and the proceeds will be donated to a charity. The performances are entrusted to the ensemble of piano music school Antonia Pozzi consists of the pianist Marta Caracci, Carmen Dattilo, Victoria Faggiani, Silvia Gilio, Satomi Hotta, Margherita Paolazzi, Geneva Pope Portalupi, Lorraine Portalupi, and pianist Francesco Villa. The pianos are recovered and refurbished with great care by Anna Bosons.
#10 Street Pianos participates at Fuorisalone because it is a work in km 0 involving students, teachers, musicians, local artists and craftsmen and uses cosmopolitan languages without giving up a strong local characterization.
Ok, hope to meet you around, if not so, fallow me, I'll keep you updated with all the latest news.